Platform Maximizes Player Development, Keeps Junior Golfers, Parents and Pros Connected

Austin Texas, June 13, 2017 Junior.Golf, the industry leading platform for junior golf, announces an alliance with ClubCorp (NYSE: MYCC), the largest owner and operator of private golf and country clubs in the U.S., to maximize junior player development at ClubCorp clubs through technology. The platform connects players, parents and pros to track and manage progress, offers fun games and drills for players, provides resources and programming information to parents and simplifies communication for the golf professionals. The initial rollout will include 45 facilities throughout the Texas, Atlanta and Florida markets.

To drive member engagement and bring more families and young players into the game, Junior.Golf will work closely with ClubCorp clubs to implement the Junior.Golf platform. Through the Junior.Golf Pro Portal, Parent Portal, Digital Kiosk and mobile application, each club will have a single platform that connects golf professionals with member parents and players. The platform will provide golf professionals with the “easy button” for maximizing player development.

Junior.Golf has reimagined the way the junior golf game is marketed, managed, and played. Joining forces with companies like ClubCorp, Callaway Golf, and the PGA, Junior.Golf is providing new approaches with the needed resources to golf professionals, organizations and businesses.

Mark Gore, Vice President of Golf, ClubCorp:
“ClubCorp is committed to providing a first-class experience for our members. Solutions like Junior.Golf give our golf professionals a simple and effective platform to maximize junior player development at each facility. We are excited to work with Junior.Golf.”

Randy Rubin, Director of Strategic Partnerships, Callaway Golf:
“Callaway is thrilled with our investment in Junior.Golf and Junior.Club. Support of these programs at a grassroots level within facilities like ClubCorp clubs is key to bringing new families to the game, and key to assisting our partners in evolving their great junior golf programs.”

Hollie West, Director of Commerce of National Golf Course Owners Association:
“We support the efforts of companies like Junior.Golf that are investing in helping grow the game of golf.  Junior.Golf gives multi-course owners a competitive advantage in growing their respective business.”


About Junior.Golf 

Junior.Golf, headquartered in Austin, Texas, is a technology and marketing company focused on driving innovation in the golf space through investment in technology and business processes. Junior.Golf has an integrated platform that consists of a mobile application, portal technology and, a digital kiosk to gamify the learning for players, provide a roadmap for parents, and an “Easy Button” for golf professionals. Junior.Golf has partnered with Callaway Golf to identify innovative grow-the-game strategies. In 2016, Callaway and Junior.Golf teamed up to launch Junior.Club and provide young players with best-in-class junior golf clubs, starting at $12 per month. The company is supported by Callaway Golf, Annika Sorenstam, Joe Ogilvie, and many top national golf leaders. Brands associated with the company –;


About ClubCorp (NYSE: MYCC)

Since its founding in 1957, Dallas-based ClubCorp has operated with the central purpose of Building Relationships and Enriching Lives®. ClubCorp is a leading owner-operator of private golf and country clubs and private business clubs in North America. ClubCorp owns or operates a portfolio of over 200 golf and country clubs, business clubs, sports clubs, and alumni clubs in 27 states, the District of Columbia and two foreign countries that serve over 430,000 members, with approximately 20,000 peak-season employees. ClubCorp Holdings, Inc. is a publicly traded company on the New York Stock Exchange (NYSE: MYCC). ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woodlands, Texas); Capital Club Beijing; and Metropolitan Club Chicago. You can find ClubCorp on Facebook at and on Twitter at @ClubCorp.



William Lynch


501A Pedernales

Austin, TX 78702